Get In Touch
541 Melville Ave, Palo Alto, CA 94301,
ask@ohio.clbthemes.com
Ph: +1.831.705.5448
Work Inquiries
work@ohio.clbthemes.com
Ph: +1.831.306.6725
a tech product exec

who knows things and gets things done

A proven tech executive
who understands products and
people. Helping tech-enabled businesses build, scale and
sell by implementing experience-based, action-driven strategies.

A proven tech executive
who understands products and
people. Helping tech-enabled businesses build, scale and
sell by implementing experience-based, action-driven strategies.

A proven tech executive .
who understands products and
people. Helping tech-enabled businesses build, scale and
sell by implementing experience-based, action-driven strategies.

Grow brands through bold, strategic creative

Using year-over-year design approaches and the latest technologies, we will ensure that your new website will be visible, accessible, and treads lightly on the environment.

Our philosophy is built on people who are addicted on creating, learning, and growing together, which allows us to discover better others miss.

Modern and cutting-edge approach for creating digital and connected brands, services, and products driving digital arts and engaging experiences.

Media insights
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Core discipline

product

concept and ideation
aesthetics and usability
tech and scalability


business

digital transformation
to-market strategy
growth strategy


performance

teams
operations
data rooms

My name is Elli, a tech 
enthusiast, business owner, 
mentor and consultant with 15+ 
years and 50+ products under 
my belt.
Most times you can find me
building products for clients
at touchfoundry, or acting in a
fractional capacity as advisor,
CIO, CPO & CTO (all the o's)
at various organisations.
Other times you might find me
presenting a talk or guest-judging
for tech-enabled businesses.
The spaces between where strategy,
design, technology and marketing
meet truly excite me and I believe
that success is a combination of
hard work, great people, smart ideas
and fun - in no particular order.
I come with the plan and the
process - my style is to
mix 1 part research
with 1 part strategy
and 2 parts action.
Interested in exploring how
I might help? Reach out on
hello@ellibanini.com
and let’s make it happen.

product

concept and ideation
aesthetics and usability
tech and scalability


business

digital transformation
to-market strategy
growth strategy


performance

teams
operations
data rooms


My name is Elli, a tech 
enthusiast, business owner, 
mentor and consultant with 15+ 
years and 50+ products under 
my belt.

Most times you can find me
building products for clients
at touchfoundry, or acting in a
fractional capacity as advisor,
CIO, CPO & CTO (all the o's)
at various organisations.
Other times you might find me
presenting a talk or guest-judging
for tech-enabled businesses.

The spaces between where strategy,
design, technology and marketing
meet truly excite me and I believe
that success is a combination of
hard work, great people, smart ideas
and fun - in no particular order.

I come with the plan and the
process - my style is to
mix 1 part research
with 1 part strategy
and 2 parts action.

Interested in exploring how I might help? Reach out on hello@ellibanini.com and let’s make it happen.

Our philosophy is built on people who are addicted on creating, learning, and growing together, which allows us to discover better others miss.

How I help

concept development


art of the mvp


fractional cpo


team jetfuel
Ideal for businesses that need fresh innovative thinking for a new product.

/00 – 1

So you’ve got an idea for “the next big thing” but you don’t quite know how that thing might work, look, monetise, attract customers, convert prospects, operate – the list goes on…

/00 – 2

Using design thinking, I assist you or your teams unlock creative thinking by posing the critical questions and exploring opportunities by leveraging knowledge on industry insights and best practices.

Ideal for businesses with an existing product seeking to unlock value

/00 – 3

So you have “the next best thing” but it’s just not quite reaching its full potential. Its strengths aren’t maximising value, weaknesses are bringing it down, opportunities are slipping you by and threats are looming.

/00 – 4

You get where I’m going with this. With a insight-and-impact-driven SWOT analysis we tear your product apart and put it back together, hopefully, with the right remaining nuts and bolts identified for tightening.

Ideal for businesses well into development but suffering from "the long tail" of production.

/00 – 5

You embarked on building your lean startup, your “MVP”. That was over 8 months ago. Entire solar-systems have been born and have died during this time. You see a light at the end of the tunnel, but that may be another train.

/00 – 6

Fortunately, building a product isn’t rocket science – but it is an art. And I’ve built countless of them. We develop a value-driven product roadmap, aggressively discarding what we don’t need and prioritising what absolutely will deliver value, and fast.

 

Ideal for businesses that need "drip-fed" expertise to value-engineer outputs.

/00 – 7

Your product is running, you’re winning some customers, you lose some – but things are generally good. Although every now and then you cross a “chasm” which is hard to overcome, it cripples your business, your users and demotivates your team.

 

/00 – 8

As someone who has crossed chasms for a living for the past decade and a half – I’d like to think I’m a reliable resource with my knowledge of how to identify (early) and circumvent (often) common pitfalls faced by startups to big engines alike. Use this service when you need as-you-go mentoring. 

Ideal for businesses with the right formula but lacking execution.

/00 – 9

You have a great product. Nice! You have a bounty of customers chomping at the bit to pay you for it. Great! You have a viable business plan and product roadmap planned out and your next 5 year forecast looks strong. Epic! But you’re missing one fundamental golden thread – motivated and “bought in” talent.

/00 – 10

Having built and worked with teams of all sizes over the years in as many industries and verticals as you can shake a stick at – I know what works, and most importantly, what doesn’t. I help you identify and supercharge operational and cultural rifts that are preventing your team going from “good” to “great”.

How I help

Ideal for businesses that need fresh innovative thinking for a new product.

/00 – 1

So you’ve got an idea for “the next big thing” but you don’t quite know how that thing might work, look, monetise, attract customers, convert prospects, operate – the list goes on…

/00 – 2

Using design thinking, I assist you or your teams unlock creative thinking by posing the critical questions and exploring opportunities by leveraging knowledge on industry insights and best practices.

Ideal for businesses with an existing product seeking to unlock value

/00 – 3

So you have “the next best thing” but it’s just not quite reaching its full potential. Its strengths aren’t maximising value, weaknesses are bringing it down, opportunities are slipping you by and threats are looming.

/00 – 4

You get where I’m going with this. With a insight-and-impact-driven SWOT analysis we tear your product apart and put it back together, hopefully, with the right remaining nuts and bolts identified for tightening.

Ideal for businesses well into development but suffering from "the long tail" of production.

/00 – 5

You embarked on building your lean startup, your “MVP”. That was over 8 months ago. Entire solar-systems have been born and have died during this time. You see a light at the end of the tunnel, but that may be another train.

/00 – 6

Fortunately, building a product isn’t rocket science – but it is an art. And I’ve built countless of them. We develop a value-driven product roadmap, aggressively discarding what we don’t need and prioritising what absolutely will deliver value, and fast.

 

Ideal for businesses that need "drip-fed" expertise to value-engineer outputs.

/00 – 7

Your product is running, you’re winning some customers, you lose some – but things are generally good. Although every now and then you cross a “chasm” which is hard to overcome, it cripples your business, your users and demotivates your team.

 

/00 – 8

As someone who has crossed chasms for a living for the past decade and a half – I’d like to think I’m a reliable resource with my knowledge of how to identify (early) and circumvent (often) common pitfalls faced by startups to big engines alike. Use this service when you need as-you-go mentoring. 

Ideal for businesses with the right formula but lacking execution.

/00 – 9

You have a great product. Nice! You have a bounty of customers chomping at the bit to pay you for it. Great! You have a viable business plan and product roadmap planned out and your next 5 year forecast looks strong. Epic! But you’re missing one fundamental golden thread – motivated and “bought in” talent.

/00 – 10

Having built and worked with teams of all sizes over the years in as many industries and verticals as you can shake a stick at – I know what works, and most importantly, what doesn’t. I help you identify and supercharge operational and cultural rifts that are preventing your team going from “good” to “great”.

Collabs based
on trust only.

I've been fortunate enough to work with some great brands and bright teams.

What it’s like
to collaborate
together.

Become partners for the long run

Insights

/ 2023 — 2024

Let's get in touch,
we respond fast.

Ready to work together?

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