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who knows 

things and 

gets things 

done

A proven tech executive who

understands products and

people. Helping tech-driven

Businesses build, scale and sell

by implementing

experience-based,

action-oriented strategies.

 

Core disciplines
product
concept and ideation
aesthetics and usability
tech and scalability
business
digital transformation
to-market strategy
growth strategy
performance
teams
operations
data rooms

My name is Fabio, a tech enthusiast, business owner,

mentor and consultant with 15+ years and 50+ products

under my belt.

I’ve had both the pleasure and

fortune of working alongside

some of the smartest startups, aggressive scale ups and biggest industry leaders alike – spanning verticals from

healthtech, fintech, agritech, retail, FMCG, AI, IoT,

Big Data –the list goes on.

Most times you can find me building

products for clients at touchfoundry, or acting in a fractional capacity as advisor,

CIO, CPO & CTO (all the o’s) at various organisations.

Other times you might find me presenting

a talk or guest-judging for

tech-driven businesses.

The spaces between where strategy,

 design, technology and marketing

meet truly excite me and

I believe that success is a

combination of hard work,

great people, smart ideas and

fun – in no particular order.

I come with the plan and the

process –my style is to mix 1

part research with 1 part strategy

and 2 parts action.

Interested in exploring how I might help? Reach out on hello@ellibanini and let’s make it happen.

or keep scrolling to learn more…

How I help

concept development

Ideal for businesses that need fresh innovative thinking for a new product.

So you’ve got an idea for “the next big thing” but you don’t quite know how that thing might work, look, monetise, attract customers, convert prospects, operate – the list goes on…

Using design thinking, I assist you or your teams unlock creative thinking by posing the critical questions and exploring opportunities by leveraging knowledge on industry insights and best practices.

Let’s innovate

Ideal for businesses with an existing product seeking to unlock value.

So you have “the next best thing” but it’s just not quite reaching its full potential. Its strengths aren’t maximising value, weaknesses are bringing it down, opportunities are slipping you by and threats are looming.

You get where I’m going with this. With a insight-and-impact-driven SWOT analysis we tear your product apart and put it back together, hopefully, with the right remaining nuts and bolts identified for tightening.

Let’s optimise

Ideal for businesses well into development but suffering from “the long tail” of production.

You embarked on building your lean startup, your “MVP”. That was over 8 months ago. Entire solar-systems have been born and have died during this time. You see a light at the end of the tunnel, but that may be another train.

Fortunately, building a product isn’t rocket science – but it is an art. And I’ve built countless of them. We develop a value-driven product roadmap, aggressively discarding what we don’t need and prioritising what absolutely will deliver value, and fast.

Let’s build

Ideal for businesses that need “drip-fed” expertise to value-engineer outputs.

Your product is running, you’re winning some customers, you lose some – but things are generally good. Although every now and then you cross a “chasm” which is hard to overcome, it cripples your business, frustrates your users and demotivates your team.

As someone who has crossed chasms for a living for the past decade and a half – I’d like to think I’m a reliable source of knowledge on how to identify (early) and circumvent (often) common pitfalls faced by startups to big engines alike. Use this service when you need as-you-go mentoring.

Let’s strategise

Ideal for businesses with the right formula but lacking execution.

You have a great product. Nice! You have a bounty of customers chomping at the bit to pay you for it. Great! You have a viable business plan and product roadmap planned out and your next 5 year forecast looks strong. Epic! But you’re missing one fundamental golden thread – motivated and “bought in” talent.

Having built and worked with teams of all sizes over the years in as many industries and verticals as you can shake a stick at – I know what works, and most importantly, what doesn’t. I help you identify and supercharge operational, organisational and cultural rifts that are preventing your team going from “good” to “great”.

Let’s strategise

Automate your growth

3:45 duration

Clients

For the last 17 years I’ve been fortunate enough to work alongside some great brands and bright teams.

Ask me how I’ve

  • other brands

  • i’ve helped

less reading   more  doing

less reading   more  doing

less reading   more  doing

less reading   more  doing

less reading   more  doing

let’s take action.

just say it
concept development
product audit
art of mvp
fractional cpo
team jetful
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